Individual | School Assignment | Human-specific Design | March 2022 | 4 weeks
With this project, I wanted to hone in on my craft and tell a narrative through transformation. The first way I did this was with a container that would become the canvas. It held markers that the mentor would then use to “graffiti” the container, which happens to be etched with the Mystery Machine from Scooby-Doo.
To add visual appeal and variety, I also lined the inside of the container with a tattoo design that he did, before adding my own touch to the design as well with vectors. The tattoo he designed was of a moth, so I added a caterpillar hanging on from the back to create more imagery of transformation. To me, it reflected the growth of a foundation student (caterpillar) to one that is in the program (moth), so I added our initials on both sides of the wings.
I used the markers on the container myself to hint at the idea of what I wanted him to use it for, as well as create prompts to encourage him to draw. For example, I drew an arrow that says “Shaggy Was Here,” so that he could draw Shaggy on the windshield next to Scooby. I drew a crack below the arrow to resemble a crack in the glass to also insinuate that that was Shaggy’s doing. This way, in case he did not want to draw him, there was still a reason for the wording. I also used personal subject matter as inspiration when drawing on the container, like the very first tattoo he did (ASAP).
Process
Class Exercise
Tasked to create packaging for an object, I played into the question “how many people does it take to screw in a light bulb” if they can’t open the container?
