Individual | Mentored Project | Visual Brand Language | June 2024 | 4 weeks
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Final Image with Replicated Visualization
Reference Image/Target Visualization
Project Context
Brief
IKEA needs a few crafting tools created for them, including a pair of scissors, a box cutter, and a hot glue gun. Leveraging their VBL, sketch out several concepts, CAD model them, 3D print and prototype as necessary, apply CMF.
Research Insights
Soft blue touchpoints, pill-shaped elements with a minimalist geometric form, textured grip surface, and a glossy embossed logo.
Design Challenges
Maintaining a cohesive brand identity across the product line, subtly integrating design elements without compromising the minimalist aesthetic, and iterating on the geometric form to balance the shape languages.
IKEA VBL
Sketch Exploration
Box Cutter First Concepts
Hot Glue Gun First Concepts
Scissors First Concepts
Box Cutter Exploration
Hot Glue Gun Exploration
Scissors Exploration
Initial Design Selections
Concept Revisions
Chosen from Sketch Exploration
Glue Gun Revisions
Scissors Revisions
Prototyping
Final Design Selection as Renders
Following IKEA's VBL, the design features simple geometric forms with pill-shaped elements, nickel-plated steel and black plastic, accented by a light shade of blue.
Acknowledgments:
Special thanks to Doug Cushing, an experienced industrial designer who initiated this project and offered invaluable feedback and guidance throughout the process.
