Individual | School Assignment | Visual Brand Language | March 2024 | 4 weeks
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Project Context 
Brief
The goal of this project is to create a system of tools that are designed to be shared. Product Design will be useful to inform users on how to properly use the tools. This will be tested in a hammer following a class-collaborated VBL of IKEA and Duracell.​​​​​​​
Design Considerations
Balancing durability and lightweight design, accommodating diverse users, ensuring intuitive use through design, maintaining a cohesive IKEA-Duracell aesthetic, and enabling easy cleaning and maintenance.
IKEA X Duracell VBL
PROCESS
Made Collaboratively in Class
Made Collaboratively in Class
Preliminary Sketches
Preliminary Sketches
Workflow
Workflow
FINAL
Final Hammer
Final Hammer
Alternate In-Action Shot
Alternate In-Action Shot
Applying VBL to Pallet Jack
In addition to their hammer, students had to integrate their design into a tool on a larger scale. To focus on transferring aesthetic and shared function of use, we were to collage existing products to develop the form first.
Early Workflow
Early Workflow
Final Pallet Jack
Final Pallet Jack

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