Individual | Mentored Project | Brand Identity Design | July 2024 | 3 weeks
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Project Context
Brief
A hotel in Rome, Italy wants to add a nice personal touch to the amenities they provide to guests. Pulling inspiration from Roman architecture, generate a line of toiletries for the hotel. Sketch out rough concepts, then create two distinct options for the hotel that include shampoo, conditioner, body wash, bar of soap, and bath salts. Generate a high-fidelity sketch for the final proposed line of amenities.
Design Objectives
Balance sculptural and functional elements inspired by Roman architecture. Design an intuitive visual hierarchy for clear product differentiation. Create harmonious proportions for cohesion and ergonomic handling.
ROMAN ARCHITECTURE VBL
Brainstorm with Shampoo Bottle
Development Phase 1
Defining and Revising Design Elements with Shampoo
Brainstorming Body Wash
Brainstorming Bar of Soap
Brainstorming Bath Salts
Compiling Product Line
Final Selection
Development Phase 2
Revisiting Final Selection and exploring possible design choices within each amenity.
